Following elements have been introduced in formulation of the training methodology.

Training Need Assessment

Training Need Assessment surveys for growers, market functionaries, staff of Agriculture Marketing, Market Committees and of Agriculture Extension

Interactive Lectures

Interactive lecturing based on real data, supplemented with audio visual aids and hand outs and delivery of lectures in local languages

Group Discussion

In each training session, trainees are divided into smaller groups and each group assigned with special tasks to complete. This helped the trainees to enjoy their participation and to improve their knowledge about lecture delivered to them.

In-House Training Programmes

In-house training programmes are arranged for the staff of Agriculture Marketing, Staff of Market Committees, and staff of Agriculture Extension.

Out-Reach Training Programmes

Out-reach training programmes are arranged by the core team of the institute for the growers of different areas like Multan, Sialkot, Chawinda, Rahim Yar Khan, Bahawalpur, Layyah, Fatehpur, Khanewal, Abdulhakeem, Chak Juhmra, Daska, Toba Tek Singh, Okara, Pakpattan and Bhakkar.

Audio-Visual Arrangements

For both in-house and out-reach training programs, audio-visual facilities are used for more attraction and interest of the participants. Graphical presentations have been prepared by the technical staff of the Institute in collaboration with the experienced resource persons for the training purposes. These presentations help to create interest of the participants. Similarly, three audio visual training manuals (Introduction to PIAM, Value Chain of Potato & Value Chain of Mango) are also prepared by the Institute for the purpose of training. These arrangements help in conveying the message effectively in a limited time span.

Resource Persons

Resource persons are enlisted by the Institute to deliver the lectures during training sessions and to prepare handouts and other material like training manuals for the trainees. These resource persons are hired keeping in view their knowledge and experience in the particular subject, so that the trainees may get maximum benefit from their knowledge.

Training Manuals

More than thirty training manuals have been prepared so far by the experienced resource persons of the relevant subject. The participants are provided with a hard copy (printed material) of that training subject during the training sessions. It helps the participants to apply and refresh the knowledge from time to time after getting training. Keeping in view the literacy level of the target groups, the printed material of training subjects has also been prepared in Urdu language.

Working Collaboration with Farmer Organizations

The Institute motivates and guides the farmers to from new organizations and established a constant link with the following already working farmer organizations to mold their activities for the betterment of their members and farming community.

  • Farmer Associates of Pakistan
  • Kissan Board Pakistan
  • Aiwan-e-Zarat
  • Anjuman-e-kashtkaran
  • Kinnow growers association
  • Mango growers association
  • Potato growers association
  • Basmati growers association

Both in-house and outreach training programs are arranged for the capacity building of these farmer organizations. During the training session practical examples of farmer organizations of developed countries were helpful to convince the participants that business opportunities do exist for the farmer organizations and model of developed countries organizations may also be adopted in Pakistan.

Working Collaboration with Non-Governmental Organizations (NGOs)

For the purpose of conducting maximum outreach training programs, the core team of Institute also works with collaboration of many Non-Governmental Organizations that help in training many rural working women and landless laborers. The training programs arranged in this context help in capacity building of trainees effectively regarding profitable processing of fruits and vegetables at small scale and post-harvest handling of fruits and vegetables. The names of these NGOs are as follows:-

  • Working Women Helpline
  • Citizen Commission for Human Development
  • Women Welfare Organization
  • GHOD Foundation
  • South Asian Partnership (SAP)
  • Green Circle Organization

​Feedback Surveys

Until feedback from the trainees is not received, effectiveness of the training conducted and views of the trainees about the contents of training material and delivery of lecture cannot be obtained which is necessary for further improvement. For the purpose, feedback surveys are conducted after the training sessions. Useful suggestions, received in that contest are considered for further improvement.